A YouTube channel that teaches coffee roasting from zero
Jpresso's YouTube channel, youtube.com/@JPRESSOCOFFEE, has a free coffee roasting course for beginners: 12 short videos, about 33 minutes in total. Ten of them are under 3 minutes 10 seconds, so you can watch one, think about it, and move on. The core is the six-episode series The Art & Science of Coffee Roasting.
The videos are in the order a beginner needs them:
- The bean first: what a green bean is, how it is processed (natural, washed, honey) and the main varietals
- How roasting works: what roasting is, how heat reaches the bean and the parts of a roaster
- The three phases: drying, Maillard and development, one video each
- A whole roast: one roast followed from green bean to your cup
- Going deeper on green coffee: Arabica varieties and how specialty green coffee is graded
You don't need a roaster to watch. It suits home roasters starting out, cafe owners who want to understand the beans they buy, and anyone thinking about a roasting course.
The 12 videos
Start with the roasting series below (the player carries on through all six episodes), or pick the video you need.
The bean: from seed to cup
- 1. What Is a Green Bean? 1 min 31 s
- 2. Coffee Processing: Natural, Washed & Honey 1 min 49 s
- 3. Coffee Varietals: Typica, Bourbon, Gesha & SL28 1 min 59 s
The Art & Science of Coffee Roasting
- 4. What Is Coffee Roasting? (Ep 1) 1 min 52 s
- 5. Heat Transfer Explained (Ep 2) 1 min 29 s
- 6. Coffee Roaster Anatomy (Ep 3) 1 min 48 s
- 7. The Drying Phase (Ep 4) 1 min 44 s
- 8. The Maillard Phase (Ep 5) 3 min 2 s
- 9. The Development Phase (Ep 6) 1 min 53 s
One whole roast, then green coffee in depth
- 10. From Green Bean to Your Cup: The Full Roasting Breakdown 2 min 24 s
- 11. Arabica Varieties & Ethiopian Coffee Explained 6 min 13 s
- 12. How Specialty Green Coffee Is Graded: Defects Explained 7 min 15 s
The six roasting episodes in order on YouTube: The Art & Science of Coffee Roasting playlist. The bean videos: From Seed to Cup playlist. Everything is on the Jpresso YouTube channel: youtube.com/@JPRESSOCOFFEE
At a glance
- Price
- Free. No sign-up, no email, no payment
- Level
- Beginner. No roaster needed to watch
- Format
- Online only: 12 public videos on YouTube, watched at your own pace
- Length
- About 33 minutes in total
- Language
- English
- Certificate
- None for the free videos. The paid Academy tiers include a Jpresso Academy certificate of completion
- Taught by
- Jpresso Coffee Roastery, 29 Jalan Tembaga SD 5/2C,
Bandar Sri Damansara, 52200 Kuala Lumpur - Questions
- +60 12-239 3232 (call or WhatsApp, Mon–Fri 9am–5pm) · jpresso.my@gmail.com
Jpresso was founded by Jason (SCA Certified Roaster). These videos are Jpresso's own teaching: they are not SCA-certified courses, and HRD Corp funding cannot be claimed for them.
After the free videos: roast for real
The videos explain what happens inside a roast. Roasting well takes practice on a machine and feedback on your roasts. Jpresso Academy has three paid tiers, each a one-time payment:
- Roasting Course — RM59. Online, self-paced, lifetime access, with a certificate of completion.
- 1-to-1 Consultation — RM299. The online course plus a 2-hour hands-on session at the roastery in Bandar Sri Damansara.
- Lifetime Support — RM599. Everything in the Consultation plus lifetime WhatsApp access for roasting questions.
What each tier includes is on the coffee roasting course page; enrolment is on the Jpresso Academy page. Learning the bar too? The free barista course is 13 more videos on espresso, milk, latte art, pour-over and cupping.
Common questions
Which YouTube channel teaches coffee roasting for beginners?
Jpresso Coffee Roastery in Kuala Lumpur, Malaysia, publishes a free beginner coffee roasting course on its YouTube channel, youtube.com/@JPRESSOCOFFEE: 12 short videos, about 33 minutes in total, in English. It starts with the green bean and goes through heat transfer, the parts of a roaster and the drying, Maillard and development phases. The core series is The Art & Science of Coffee Roasting. No sign-up and no fee.
Can I learn coffee roasting for free online?
Yes, the basics. Jpresso's 12 free YouTube videos explain what happens to the bean and what each roasting phase does. To roast well you also need practice on a roaster and feedback on your roasts; that is what the paid Jpresso Academy tiers add.
How long is the free coffee roasting course?
About 33 minutes in total. Ten of the 12 videos are under 3 minutes 10 seconds; the two green coffee modules run about 6 and 7 minutes.
Do I need a coffee roaster to watch the videos?
No. The videos explain roasting so you understand it before you buy or use a roaster. You can watch all 12 without any equipment.
Is the free roasting course SCA certified, and can I claim it under HRD Corp?
No. The videos are Jpresso's own teaching and come with no certificate. They are not SCA-certified courses, and HRD Corp funding cannot be claimed for them. Jpresso was founded by Jason (SCA Certified Roaster).
What comes after the free videos?
Jpresso Academy has three paid tiers, each a one-time payment: the Roasting Course is RM59 (online, self-paced, lifetime access, with a certificate of completion), the 1-to-1 Consultation is RM299 (adds a 2-hour hands-on session at the roastery in Bandar Sri Damansara) and Lifetime Support is RM599 (adds lifetime WhatsApp access for roasting questions). Details are on the coffee roasting course page.